When was the last time you went an entire day without technology? Even when people want to go “off the grid” for a few days, they still make sure to take pictures with their mobile devices, then upload them to social media when they get home. And a day without using a computer still likely means using Netflix, Hulu, Spotify, a Kindle, GrubHub, or Tinder at some point.

By the same token, in today’s uber connected https://hyundaisemarang.id/ world, your website is often the first contact a customer will have with your brand. Therefore, it’s crucial to create a digital presence that accurately represents who you are, what you do, and why a prospective client should choose your business over your competitors.

Why You Should Care About Designing a Great IT Website

You only have one chance to make a first impression. And having bad UX or aesthetics on your site is costing you money. Why? Let’s look at the reasons, shall we?

1. Capture Your Audience’s Attention.

People now have an attention span that’s shorter than a goldfish’s, so you have a very limited timeframe to impress them. Failing to do so means they’ll leave your site and hire someone else to do what you can do.

2. Build Trust.

A poorly designed IT website makes you look untrustworthy. Think about that for a minute. People want to leave, not because they doubt the content, but because elements on a website makes it difficult for them to read and/or find information.

3. Improve Access Across Devices.

Gone are the days of having a site that looks nice on a computer screen. Designing a great website also means optimizing it for any device users may try to access it — desktops, tablets, or from their phones. Screens have different ratios. Mobile devices are often used while being held with only one hand, so you have to think about that when designing its navigation.

Information Technology Website Best Practices

IT best practices are those that make your web design as effective as possible. While they’re not by any means required in the IT field, they certainly ensure a better user experience. Specifically, keep in mind the following:

Fast Loading

Your website should load within two to three seconds — on any device. Not only is this good to keep visitors happy, it’s also an important feature to rank better on search engine results pages.

Granted, the faster, the better. Fifty percent of websites load in less than three seconds, so really make it a priority to beat that timeframe. Tips to do so include compressing image sizes, caching your web pages, eliminating plug-ins you’re not using, and defer loading of JavaScript and non-critical CSS files. If you’re not sure how fast your website loads, you can use test tools, such as Google’s Page Speed Insights or Pingdom.

Good UX Design

User experience (UX) is how website visitors perceive your site. Is it visually appealing? Is it easy to navigate? Are elements consistent enough to inspire familiarity and trust?

A smooth and intuitive design wins the game. While you may want to toot your own horn as you showcase to users how much of an expert you are, they’re not really interested in your accolades. Make it all about them.

What would they find most comfortable? Helpful? Compel them to reach out to you? Be strategic about this by following website navigation best practices.

Consistent Branding

Apple. Samsung. IBM. Tata Consultancy. All of these companies have many common denominators; but the most important one is brand consistency. Logos, fonts, colors, layouts, images, voice, and quality content are all part of a good website branding strategy.

When done right, this eventually creates brand recognition and builds trust. And in an age where every single business has so much competition, you want your buyer persona to immediately gravitate towards you — and become a loyal customer.

Strong CTAs

Strategic design and content are essential, and so are effective calls to action (CTAs). These are interactive elements of a website that guide the user towards taking a desired action, such as filling out a form, subscribing to your newsletter, scheduling a call, downloading educational content, enrolling in a webinar, RSVP for an upcoming event, or making a purchase.